The Basics of Search Engine Paid URL Inclusion
November 18, 2007 – 1:26 amThere are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results. The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index. Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, ...
Evaluating Your Web Site’s Performance
November 16, 2007 – 7:29 pmSetting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good ...
Why Write an eBook?
November 11, 2007 – 11:45 pmIt's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed. The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things. Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. ...
Tips for Writing an eBook
November 11, 2007 – 10:37 pmThe hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain? There is only one way to climb a mountain -- step by step. Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds. The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should ...
How to Price Your eBook
November 11, 2007 – 10:32 pmYou've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don't you think the people who bought it for $39.99 are going to be PISSED? Choosing the right price for your ebook is one of the most critical ...
Ebooks are Promotional Powerhouses
November 11, 2007 – 10:27 pmEbooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly. The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance. Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or ...