Evaluating Your Web Site’s Performance
November 16, 2007 – 7:29 pmSetting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good ...
Build an Opt-in Email List with Eager Subscribers
November 14, 2007 – 4:41 pmEvery online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site. As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals. When using e-mail as the media of your marketing and advertisements, you eliminate the need for ...
Selecting the Best Search Engine Optimization (SEO) Company
May 13, 2007 – 1:41 amA Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own. However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company. When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These ...
You Asked For Them: More Website Traffic Strategies
February 10, 2007 – 2:56 amAdvanced website traffic tactics might sound daunting, but if you make it low cost then you have nothing but a win-win situation. Employ low cost advanced website traffic tactics and you're in for a huge online success. What are these low cost advanced website traffic tactics anyway? Surprise yourself by finding out that some of these tactics you can practice without having to spend a cent! 1. Write an article. You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It's as simple as that. Don't just stop at one website - post your site anywhere possible! Who knows how many hits this low cost advanced website traffic tactic will bring! 2. Exchange links. Never underestimate the power of link exchange. This is a low cost advanced website traffic tactic that people tend to overlook. How to find out where to do the link exchange? Easy: type your ...